• Lotus Originals, 52 Regent Street, London W16 • Tel: 020 7042 7342 • Mon - Sat: 10:00 - 20:00 • Sun: 11:00 - 18:00 •
www.lotusoriginals.com
LEW Visit March 2013

The Lotus Esprit World visited the Lotus Original Store over the Easter break of 2013. Situated in London's Regent Street. Below is the official release for Lotus.

   

LOTUS ORIGINALS arrives in the capital at a massively exciting time for the UK and everything British. As the nation is in full-patriotic-swing during the year of both the Olympics and the Queen’s Diamond Jubilee, it is the perfect time for Lotus to demonstrate how it’s legendary British brand, one steeped in heritage and international reverence, deserves its place in the buzzing 2012 summer calendar.

Situated in London’s Piccadilly, the Grade II listed 4,800 sq ft space, which was previously the ‘Café Royal’, will be host to a diverse collection of luxury apparel, luggage, gifts, toys, and limited edition collectables - this is a store for the fashion conscious and style orientated, not purely a shrine for Lotus fans. Nevertheless, those with a passion for F1 will be able to lose themselves in the emporium, whilst those that are more concerned with quality fashion will be delighted with the beautiful lines that are perhaps more affordable than the dream sportscar!

The development of the LOTUS ORIGINALS retail concept has been rapid. Since its launch in September 2010 the offering has gone from online sales only via www.lotusoriginals.com to small shops in Monaco and China carrying small lines of key pieces to now a flagship store in the heart of London!

The London store is the next step in a fully integrated, international approach for non-car Lotus products. The concept of the store embodies style and heritage in a ‘Best of British’ way that provides enthusiasts and fashionistas with a new Lotus experience.

       

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LEW's Verdict

Great to see the Lotus Brand in such a high profile prosition in London's west end shopping area, but very unlikely we'll see it on every high street. The store was interesting with lots of Lotus branded items for sale. Mainly clothing and a great focus on the F1 teams apparel. Obvously we were looking for anything Esprit related and as you can see from few pics we managed to take inside the store, we did spot some. A few models in the glass cases, although these didn't seem to be for sale. James Bond Esprit S1 models where for £20 and a few pics on the wall of some interesting Esprit shots we'd not really seen before.

We're not sure how successful the store will be or how much it needs to be, as we guess it's alot more to do with branding than actual money coming into the store. I was fairly busy, but there wasn't much purchasing going on. If you're in London, it's worth a look, as there's plenty more to do and see in the area, so wouldn't be a wasted trip.

• Lotus Originals, 52 Regent Street, London W16 • Tel: 020 7042 7342 • Mon - Sat: 10:00 - 20:00 • Sun: 11:00 - 18:00 •
www.lotusoriginals.com